Google Analytics and Customer Journey - Conclusion

       

       There is no single right way to create a customer journey, and the organizations will need to find what works best for the situation. But the frameworks provided here should give you a good head-start at better understanding the journey that your customers travel through as they engage with your company, brand, products, partners, and people. A customer journey is a nice way to add more flavor but is not necessary to get started.

         As we all know, the forthcoming time of marketing is data driven. Having only a portion of the data result in suboptimal and occasionally imprecise choices. The 360 integration of all channels (click AND view interactions) and a fruitful cross-device dimension (online AND offline) is the crucial element to achievement. Google Analytics Premium and DoubleClick Campaign Manager suggest the highest explanation for that with the influence of data in a renowned user interface. All these tools allow industries to achieve the correct visions for the greatest policies.